Avicii & Conrad Sewell Team Up to Produce Anthem for Coca-Cola and UEFA Euro 2016
Every four years, the football world turns to Europe as 24 teams battle for the coveted UEFA Euro title. One of the more coveted things that goes along with the tournament is the music that people will tie to the tournament, and Swedish superstar Avicii has landed just that. He teamed up with Australian vocalist Conrad Sewell to create “Taste The Feeling,” the track that Coca-Cola will use throughout the tournament for their advertising campaigns.
“I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product. Conrad was a great partner and we are excited that the song will be featured in the UEFA Euro 2016 campaign for Coca-Cola so fans around the world can enjoy it,”
– Avicii
The track is a continued departure from the progressive house sounds that brought him to fame, but rather expands on what both the True and Stories albums did for the music industry’s perspective on him. Avicii brings an incredibly energetic and upbeat pop vibe to this track, while allowing his production strategy to play perfectly to the fantastic vocal talents of Conrad Sewell. Just like he has done on his past albums, Avicii shows his expertise by using the strong combination of both real instruments and virtual instruments. With all the sounds together, Avicii and Conrad Sewell have got a strong track that Coca-Cola can be proud of throughout UEFA Euro 2016.
Download and stream “Taste The Feeling” here.
